Everyone Says Lentor Is Oversupplied. But What If That’s Exactly Why You’re Looking At It Wrong?

Every time a new project launches in Lentor, the comments are almost identical.

“Again?”

“How many condos do they need there?

“Later cannot sell how?”

Honestly, if you simply look at the map, I understand why people feel that way.

Lentor Modern.

Lentoria.

Lentor Hills Residences.

Hillock Green.

Lentor Mansion.

Lentor Central Residences.

Now Lentor Garden.

And there are still future plots waiting to be developed.

When you add everything together, you’re looking at thousands of units within one small enclave.

So the conclusion seems obvious:

Too much supply = bad investment.

But property investing is rarely that simple.

The Biggest Mistake Buyers Make

Most buyers count how many units exist.

Very few buyers ask:

“Who will actually be competing with me when I want to sell?”

Those are two completely different questions.

Imagine there are 3,000 units in an area.

If nobody is selling, does supply matter?

Of course not.

Supply only matters when owners decide to put their units on the market.

And that’s where timing becomes more important than quantity.

Not Every Owner Will Sell At The Same Time

This is the part many people miss.

Different projects entered the market under different timelines and seller stamp duty frameworks.

That means owners won’t necessarily exit together.

By the time one group is ready to sell, another group may already have completed their profit-taking cycle.

Instead of competing with thousands of owners simultaneously, your actual resale competition could be much smaller than the headlines suggest.

Sometimes the market looks crowded on a map, but much less crowded on a resale timeline.

Especially with differing Seller Stamp Duty timeframes. 

Every New Launch Creates Two Things

Most buyers think a new launch creates another competitor.

That’s true.

But it also creates something else.

A benchmark.

Developers don’t simply decide prices randomly.

Their land costs matter.

Construction costs matter.

Financing costs matter.

If the next neighbouring site was purchased at a significantly higher land cost, the future selling price is naturally expected to move higher as well.

That future project may eventually become the benchmark that supports today’s pricing.

So the project everyone fears today could become tomorrow’s price protection.

The Psychology Of Developers

People often assume developers only think about one thing:

Making as much money as possible.

Reality is more nuanced.

Developers balance two emotions.

Fear.

Will buyers accept this price?

And later…

Greed.

Can we push prices higher as demand builds?

That’s why many developers launch attractive entry prices before gradually increasing prices over time.

The biggest advantage often doesn’t come from buying the “best” unit.

It comes from entering before everyone else accepts a higher valuation.

Rentability Is Not The Same As Profitability

Another question we hear frequently:

“What if there are too many units to rent out?”

Here’s a different way to think about it.

There is no property that magically rents at every price.

And there is almost no property that can never be rented.

The question is always:

At what price?

More importantly…

What are you trying to achieve?

If your objective is maximum rental yield, you might choose a completely different type of property.

But if your objective is long-term capital appreciation, then your evaluation criteria changes.

Many investors accidentally compare rental strategies with appreciation strategies.

They’re playing two different games.

Timing May Matter More Than The Plot

When buyers compare projects, they often focus on:

• Which one is nearer to the MRT?
• Which developer is stronger?
• Which layout is better?
• Which facilities look nicer?

These are important.

But there is another question that deserves equal attention:

Where are you entering in the property’s story?

Sometimes the best investment isn’t the project with the fanciest brochure.

It’s the one bought at the right point in the market cycle.

So Would We Consider Lentor Garden?

Our view is simple.

We don’t think buyers should purchase simply because it’s in Lentor.

Neither should they avoid it simply because there are many projects.

Instead, we would ask:

• Who will be competing with us when we exit?
• What future benchmarks are likely to be created?
• Are we entering before or after those benchmarks?
• Does the entry price still provide a sufficient margin of safety?

The conversation should never be:

“Is Lentor oversupplied?”

The better conversation is:

“Am I buying at the right timing?”

Because in property, some of the best returns don’t come from buying the best project.

They come from buying at the right point in the story.